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About Pure Choice

Mission Statement

At Pure Choice strive to offer the best quality products available to us from our Australian Dairy and fruit Markets.

Vision Statement

To be the company that best understands and satisfies the product, service and self-fulfilment needs of our Customers.

Our Core Values
  • Selling the highest quality natural and organic products available
  • Satisfying, delighting and nourishing our customers
  • Supporting Team Member happiness and excellence
  • Creating wealth through profits and growth
  • Serving and supporting our local communities
  • Practicing and advancing our environmental stewardship
  • Creating ongoing win-win partnerships with our suppliers
  • Promoting the health Eat and Live Better